{"id":743,"date":"2021-11-03T15:13:03","date_gmt":"2021-11-03T21:13:03","guid":{"rendered":"https:\/\/va-financiera.mx\/blog\/?p=743"},"modified":"2021-11-03T15:13:03","modified_gmt":"2021-11-03T21:13:03","slug":"pymes-prefieren-vender-con-marketplace","status":"publish","type":"post","link":"https:\/\/va-financiera.mx\/blog\/pymes-prefieren-vender-con-marketplace\/","title":{"rendered":"Pymes prefieren vender con Marketplace"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En esta temporada de digitalizaci\u00f3n <strong>muchas empresas peque\u00f1as y medianas<\/strong> han incursionado en el comercio digital, lo cual ha representado un aumento de<strong> 2.3 millones de ventas en l\u00ednea durante la pandemia.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las ventas en l\u00ednea han crecido 81% de las empresas que tienen <strong>presencia en l\u00ednea y de \u00e9stas el 70% de las pymes lo hace a trav\u00e9s de marketplaces y e-retailers<\/strong>, una nueva tendencia en esta era digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dos de las empresas m\u00e1s populares para las ventas en l\u00ednea son<strong> Amazon y Mercado Libre con m\u00e1s de 54% de popularidad cada una<\/strong>.\u00a0 Los expertos han dicho que lo<strong>s marketplaces<\/strong> seguir\u00e1n siendo los canales favoritos de las empresas, sobre todo para empresas como las<strong> Pymes<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto debido a que les permite llegar a m\u00e1s personas con poca inversi\u00f3n, las empresas grandes s\u00f3lo las consideran como una opci\u00f3n m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las <strong>ventajas es que cualquier empresa <\/strong>se puede sumar a este tipo de plataformas con <strong>marketplaces<\/strong>. Los <strong>marketplaces son buenos socios estrat\u00e9gicos<\/strong> por su gran potencial, aunque se recomienda crear una estrategia de ventas m\u00faltiple con el <strong>50% de inversi\u00f3n en marketplaces y 50%<\/strong> en otros canales para complementar.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoy en d\u00eda<strong> 52% de las pymes est\u00e1 concentrado su estrategia<\/strong> en sus canales de venta por internet con los <strong>marketplaces<\/strong> como una columna importante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los <strong>marketplaces<\/strong> tambi\u00e9n van teniendo cambios y marcando nuevas<strong> tendencias de venta<\/strong>, por lo cual para las empresas que toman este canal como v\u00eda<strong> para su venta ser\u00e1 esencial estar actualizado<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En pa\u00edses como<strong> China, del 25 al 30%<\/strong> de las empresas utilizan este m\u00e9todo de venta, <strong>Estados Unidos<\/strong> tambi\u00e9n utiliza esta forma de venta mientras que en<strong> M\u00e9xico <\/strong>a pesar de que\u00a0 la adopci\u00f3n es lenta se mira una tendencia a mediano plazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En\u00a0\u00a0<a href=\"https:\/\/www.va-servicios.mx\/\"><strong>Va-servicios<\/strong><\/a>\u00a0te asesoramos para que encuentres un plan de cr\u00e9dito ideal para impulsar tu Pyme.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-background wp-element-button\" href=\"https:\/\/va-financiera.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u00a1Sol\u00edcita tu plan aqu\u00ed!<\/strong><\/a><\/div>\n\n\n\n<ul class=\"wp-block-social-links aligncenter has-normal-icon-size is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" 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c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Share on Twitter<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/linkedin.com\/shareArticle?url=https%3A%2F%2Fva-financiera.mx%2Fblog%2Fseguros-para-impulsar-a-las-pymes-este-2022%2F&#038;title=Seguros%20para%20impulsar%20a%20las%20Pymes%20este%202022\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Share on LinkedIn<\/span><\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En esta temporada de digitalizaci\u00f3n muchas empresas peque\u00f1as y medianas han incursionado en el comercio digital, lo cual ha representado [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":744,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[90,18],"class_list":["post-743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pymes","tag-e-commerce","tag-pymes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Pymes prefieren vender con Marketplace - VA-Financiera<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/va-financiera.mx\/blog\/pymes-prefieren-vender-con-marketplace\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Pymes prefieren 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